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Say Good-bye to Scattered and Siloed Data in Telecoms

29 May 2024
Melanie Gomersall

Trusted by:

Telecom Egypt
BC Hydro


National Grid
Open Fiber
TPX Communications
Ella Link
Red Iris
Surf Net

Imagine stepping into the operations room of a telecom company. You’d expect a high-tech environment, streamlined operations, and data flowing seamlessly through the veins of complex network systems. Unfortunately, for many, this scenario is more of an aspiration than reality. Today we see firsthand the struggles that scattered and siloed data impose on our industry, particularly when entangled with legacy systems.

The Twin Challenges: Scattered Data and Siloed Systems

Scattered data refers to critical operational information dispersed across various databases and systems without any systematic coordination. This data, when not centralized, leads to inefficiencies and inaccuracies in handling network operations. Siloed data, on the other hand, exists when information is isolated within specific departments or sectors of an organization, creating barriers to communication and decision-making. These phenomena are not unique to telecom but are particularly pronounced in an industry relying heavily on real-time, accurate data for day-to-day operations.

Legacy systems in telecom often exacerbate these challenges. Built decades ago, these systems were not designed for today’s dynamic market demands or the integration capabilities required for modern technologies. They are rigid, often incompatible with new systems, and usually require manual intervention to extract and synchronize data. Legacy systems may include:

  • TDM-Based Switching Systems (Time Division Multiplexing)
  • PDH (Plesiochronous Digital Hierarchy)
  • SONET/SDH (Synchronous Optical Networking / Synchronous Digital Hierarchy)
  • Traditional PBX (Private Branch Exchange) Systems

The Impact on Telecom Sales and Engineering Teams

For sales teams, scattered and siloed data means not having real-time access to network capacity or service availability. This lack of integrated data leads to longer lead times in responding to customer inquiries and missed opportunities for upselling services. Imagine a scenario where a sales representative cannot verify in real-time whether the network can support a new customer’s demand at a specific location. The result? Potential revenue slips away.

Telecom engineers face similar hurdles. The absence of a unified view of network assets makes it difficult to assess the impact of network changes or outages comprehensively. This can lead to prolonged downtimes and inefficient response strategies during outages, directly impacting service quality and customer satisfaction.

Good-bye scattered and siloed data….Hello VC4!

At this juncture, say hello to VC4’s Inventory Management System (VC4-IMS) that steps in as a transformative solution. VC4-IMS acts as a centralized platform that consolidates all network data, eliminating data silos and ensuring that information is harmonized and easily accessible across the organization. This system supports real-time data updates and integration with both legacy and modern telecommunications infrastructure.

VC4-IMS enhances operational efficiency through features like automated service fulfillment, which accelerates service delivery and reduces the time sales teams spend confirming product availability. For engineers, the platform offers tools such as automated impact analysis, which predicts the effects of network incidents or changes, allowing for quicker and more informed responses. VC4-IMS integrates and automates various aspects of network management, which dramatically benefits both the sales and engineering teams in a telecom operator setting. Below are examples of how specific functionalities within VC4-IMS assist these teams:

For Sales Teams:

  1. Real-Time Inventory Access
    • Sales personnel often face delays due to the unavailability of updated inventory data. VC4-IMS provides real-time access to network inventory data, including service availability and capacity information across all network segments. This immediate access allows sales teams to offer accurate information to customers, speeding up the sales cycle and improving customer trust and satisfaction.
  2. Automated Service Qualification
    • The VC4-IMS includes tools that automate the process of service qualification. This means that sales teams can instantly determine if a specific service can be offered at a particular location, considering current network capabilities and planned expansions. This reduces manual checks and errors, streamlines sales operations, and enhances the accuracy of service provisioning.
  3. Dynamic Configuration and Pricing Tools
    • Integrated configuration tools within VC4-IMS allow sales teams to quickly configure services based on customer requirements and automatically generate pricing based on the service configuration and contractual agreements. This not only speeds up the proposal process but also ensures pricing accuracy and consistency.

For Engineering Teams:

  1. Network Visualization and Management
    • Engineers benefit greatly from the VC4-IMS modules that provide detailed visualizations of network topologies, including both physical and logical network elements. This visibility helps engineers quickly understand the impact of network changes, plan maintenance activities more effectively, and reduce downtime by pre-emptively identifying potential issues.
  2. Impact Analysis Tools
    • VC4-IMS offers advanced impact analysis tools that help engineers assess the potential effects of planned network changes or unexpected outages. This feature is crucial for maintaining network integrity and service continuity, as it allows engineers to simulate various scenarios and prepare response strategies that minimize service disruption.
  3. Automated Reconciliation and Reporting
    • The system continuously reconciles live network data with the inventory, ensuring that all recorded data reflects the current state of the network. This helps engineers by providing accurate data that they can rely on for making informed decisions about network management and expansion. Automated reports generated by VC4-IMS provide insights into network performance, asset utilization, and other critical metrics, which are essential for ongoing network optimization.


By addressing the challenges of scattered and siloed data through its comprehensive suite of features, VC4-IMS not only enhances the operational efficiency of sales and engineering teams but also supports better strategic decision-making across the telecom operator’s enterprise. This integrated approach ensures that both customer-facing and backend operations are streamlined, leading to improved service delivery, reduced operational costs, and enhanced customer satisfaction.

We advocate for not just adapting to change but embracing it to stay ahead. With VC4-IMS, telecom operators are equipped to transform their operations, turning challenges into opportunities for growth and innovation. Explore VC4-IMS and take control of your data to navigate the complexities of today’s telecom landscape confidently. So why not say hello to VC4 and have a chat with them?